Running your own website? Then you want to make sure people see it. You want to make your web address easy to find, from a number of inroads. And considering there are a gazillion web pages coming on line every day, you may wonder how you are going to rise above the noise.

Now, you can’t make it about you, you, you all the time. Nobody likes that. So make sure you follow relevant industry blogs and tweet their work from time to time. Pay attention to what your followers are tweeting and “retweet” them. Participate in #followfriday, too. That’s when you choose out people and recommend them to the rest of your followers as good people for them to follow. Each recommendation should be followed with the #followfriday tag.

A second way to get traffic from back links is to search for a list of blogs that allow you to post guest post service. You need to select the blogs related to your niche. Also check the page ranking, number of members and actual traffic to the blog. High traffic blogs can help you get a good amount of traffic from links.

A mistake I see many website owners make is that they are good at building links, but each and every link they create (or at least the vast majority of them) is pointing to their home page. This doesn’t look natural and doesn’t help your interior pages to rank. Instead, I like to focus on having about 50% of my links point to my home page and the other 50% to interior pages. Those could be individual articles, blog posts or product pages, but may also include category pages.

Make sure to update often to maintain and expand your readers coming in. The majority of the most successful blogs have regular content posted to them at least once every day. If you think this may be difficult for you to achieve, create several weeks of pre-written content before making your blog visible to the Web.

Lastly, you should close with a sentence or two letting your readers know that you look forward to sharing those tips with them. Include a picture of yourself and your handwritten signature. Both of these elements build trust and will make it more likely that someone will sign up.

People are already looking for quality information about their favourite music so you need to plant yourself in front of those fans and then attract them back to your own website.

Notice that this comes last. While you do want to choose a topic that lends itself to linking back to pages on your own site, I’m not having you add the links until the content is done. Now that you have a great blog post that reads well, go back through it and find one or two places that allow you to link back to your own site. In my experience the best way to do this is to simply turn words in the article into anchor text. No need to point out that this is a link and that readers should click it to learn more. They are savvy enough to know that blue underlined text is a link they can click on for more information. In fact by not waving a huge sign at them they will be more likely to respond positively to what’s waiting for them at the end of that blue link.