What exactly is Anchor Text? Search engine optimization is a very complicated field which consists of many thousands of tiny details. However, anchor text is most likely one of these details. In SEO phrases, anchor text is any text that connects to a website.
Anchor texts aren’t the keyword stuff alt tags that you see in your own header. Anchor texts are links to your site. They may seem as”click here” or”read more”. But, I urge”read more” since it creates the ideal impression to get a human being. This makes it easier for your customers to understand what you’re attempting to convey.
Anchor texts used to connect without value. They was links that just worked for SEO reasons, but now we understand they are worthless if your target is to build a quality record or build targeted email lists. You are still able to use anchor text in a link building and keyword research, though. Link construction and keyword research still work, obviously. However, you should not do anchor text links any longer, since they make it impossible to target the proper people with your own links.
Thus, what should you replace anchor text in links with? Well, you need to replace them with other strong key terms or phrases, preferably something that explains what your page or site is about. It is OK for the anchor text to mention your own brand, your product, or your niche. But don’t overdo it.
Now, back to the original problem: if Google looks at anchors, it assumes that all hyperlinks are precise match and therefore the best. This is actually false, because some links aren’t precise match and are not very helpful. These anchor texts will show up in Google’s internal search engine results, but they won’t show up in their inner outcomes. So what do all this mean for you? You must stop using these anchor words and begin using something like”used” instead, or”referral” instead.
A lot of internet marketers have figured out the way to beat Google at its own game, which means you shouldn’t have too much trouble beating Google at getting the maximum ranking possible. All you have to do is get the exact match domains, titles and keywords and never under any conditions include anchor text in your URLs. Another day I had been talking to someone in my offline business who was beating Google at its own game and he told me about all of the niches he’d optimized and rated well that Google does not even reveal in its rankings. That is where he had been beating Google at, and you can follow his precise links and find the same effects, if you want. Read more about Using Anchor Links with the Divi Builder here.
